Gucci Forges Multi-Year Partnership With BAYC Creator YUGA Labs

Gucci Forges Multi-Year Partnership With BAYC Creator YUGA Labs

Gucci introduced a multi-year partnership with Yuga Labs, the corporate behind well-known NFT collections reminiscent of Bored Ape Yacht Club (BAYC), CryptoPunks, and Meebits. The predominant goal is to discover “the intersection between fashion and entertainment in the Metaverse,” in response to the press launch.

With the newest transfer, the Italian high-end luxurious style home is cementing its place as an early mover in Web3.


Robert Triefus – who occurs to be Gucci’s senior govt vp, company and model technique, and chief govt of Gucci Vault & Metaverse Ventures – hinted at a possible long-term dedication within the Web3 area in a latest fashion-tech summit.

According to the report by The Business of Fashion, Triefus in contrast the early frenzy surrounding the NFTs sector was a “wild west” interval however maintained that the downturn from its highs in late 2021 was some extent of “correction,” serving to the market to place itself in a extra “sensible” place.


The govt believes the subsequent net technology has the potential to develop neighborhood, encourage buyer loyalty, and in the end increase income technology. Triefus was additionally quoted saying,

“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader, and creative pioneer in web3. This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”

Gucci is all set to take part in Yuga-Labs developed and ApeCoin-powered metaverse platform Otherside beginning this week.

Gucci and Web3

This isn’t the primary time Gucci had dived into the Web3 area. The firm teamed up with 10KTF in 2022 for a venture known as “Gucci Grail,” which includes 10KTF’s “digital artisan,” Wagmi-san, crafting clothes and niknaks used to personalize NFTs with the designs of Gucci’s then-creative director, Alessandro Michele. The retailer additionally got here up with one other NFT assortment – TremendousGucci – final yr.

Gucci grew to become the primary luxurious model to construct its personal area inside Animoca Brands’ digital actual property platform The Sandbox, strengthening its place within the metaverse with the experimental idea retailer Gucci Vault Land.

Gucci additionally tapped crypto final yr by accepting Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Dogecoin Shiba Inu, in addition to 5 stablecoins pegged to the USD in 5 shops within the United States.

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