This week, in celebration of the fortieth anniversary of the Masters of the Universe (MOTU) franchise, the toy manufacturing firm Mattel introduced the launch of the official MOTU digital toy assortment. The new assortment, dropping on November 9, will characteristic basic MOTU characters like He-Man, Battle Cat, Tri-Klops, and Evil-Lyn.
He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse
On Wednesday, Mattel, Inc. (Nasdaq: MAT) and the new non-fungible token (NFT) platform Cryptoys revealed plans to launch a digital collectible assortment primarily based on the Masters of the Universe (MOTU) sword and planet-themed media franchise. According to the announcement, the restricted version assortment was unveiled this week in unison with MOTU’s fortieth anniversary.
MOTU is well-known for the characters He-Man and She-Ra, as the widespread 5.5-inch action-figure toy line was launched in 1981. The MOTU or He-Man cartoon movie sequence adopted two years later in 1983. Mattel’s MOTU franchise continues to be a popular culture basic after 40 years, with He-Man and Skeletor featured in memes and newly created toy traces. For the new MOTU NFT assortment, Mattel teamed up with Cryptoys, an NFT firm that mixes toys, gaming, and leisure.
Cryptoys leverages the Flow community, a blockchain challenge utilized by the Dapper Labs- crafted NFT collections NBA Top Shot and NFL All Day. The MOTU NFT assortment will launch in three waves and the first launch will characteristic He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer, and Evil-Lyn. The waves will run from November 2022 to January 2023 and different characters like Orko, Man-At-Arms, Skeletor, and Beast-Man shall be launched.
“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” Mattel’s world head of digital gaming, Mike DeLaet, stated in a press release. DeLaet added that the toy manufacturing firm seemed ahead to “providing fans of all ages a new way to experience He-Man and Masters of the Universe.”
According to Cryptoys, every MOTU drop will comprise 10,000 toys per character and each may have totally different skins throughout seven distinctive rarity ranges. Cryptoys says that the shortage of every pores and skin will make the collectible much more “powerful.” The new MOTU NFT assortment is just not Mattel’s first time coping with blockchain expertise as the firm issued the Mattel Hot Wheels NFT Garage line with the Wax blockchain group final 12 months.
In newer instances, Mattel has labored with the Veefriends NFT challenge and the two corporations launched a restricted version UNO deck that includes the Veefriends characters. The NFT agency Cryptoys raised $23 million at the finish of June and Mattel was an investor in the spherical. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital, and Draper & Associates additionally participated. In addition to Mattel, different toy and collectible opponents like Funko and Hasbro have additionally issued blockchain-backed NFTs.
What do you consider the Masters of the Universe NFT assortment by Mattel and Cryptoys? Let us know what you consider this topic in the feedback part beneath.
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