
Ever for the reason that Ethereum Name Service (ENS) was launched in 2017, Web3 customers have been ready to change the lengthy strings of characters that make up a crypto tackle with a extra simply memorized blockchain username or Web3 area title. For instance, Ethereum (ETH) customers can now ship crypto to the community’s founder, Vitalik Buterin, at his username of vitalik.eth with out figuring out that his tackle is 0xd8da6bf26964af9d7eed9e03e53415d37aa96045.
But regardless of this development making it a lot simpler to establish customers, hardly anybody has taken benefit of it. There are over 200 million distinctive addresses on Ethereum, but solely 2.2 million .eth names had been registered as of January. This implies that at the least 97% of Ethereum addresses usually are not related to an ENS username.
This lack of usernames creates consumer expertise issues within the Web3 ecosystem. Just think about if early e-mail addresses had consisted of lengthy strings of characters that regarded like 0x7a16ff8270133f063aab6c9977183d9e72835428 or 0x3A7937851d67Ee2f51C959663749093Dc87D9C9a. If this had been the case, Email may not have survived as a apply.
But regardless of this preliminary lack of adoption, there may be some proof that the tide may be delivering favor of Web3 usernames. A number of recent advancements in pockets and messaging apps may onboard extra customers than ever earlier than.
One of those advancements is healthier pockets integration with free usernames.
Wallet integration and free usernames
Wallets have had the flexibility to perceive Web3 names for a very long time. According to Metamask’s changelog, it launched the flexibility to ship to a .eth title in October, 2017, proper after ENS launched. Other wallets have adopted swimsuit with this characteristic, together with Coinbase pockets, Trustwallet, and others. Some of those wallets have additionally built-in with ENS rivals Unstoppable Domains, Space ID, Bonfida and others.
However, these wallets nonetheless present a crypto tackle to customers by default, as new customers don’t usually obtain names robotically.
In order for a consumer to obtain crypto through their Web3 title, they want to first register a username with a selected title supplier. This means determining which supplier to use, navigating to the suppliers interface, and going by way of the method of registering.
To make issues worse, names may be costly. ENS names usually value $5 and expire after a yr, whereas Unstoppable Domains names that don’t want to be renewed usually value from $20-$40. Compare this with how straightforward it’s to join an e-mail tackle without cost utilizing Gmail, Outlook, Yahoo. and many others., and it’s straightforward to see why most crypto customers don’t have a Web3 username.
A number of pockets apps have been making an attempt to clear up this drawback by gifting away free domains to their customers. For instance, Coinbase pockets permits new customers to register a single .cb.id username without cost, as soon as per yr, and Kresus pockets provides its customers a free .kresus username of up to 8 characters as properly.
This apply of giving out free usernames has begun solely lately. And some in style wallets like Trustwallet and Metamask nonetheless don’t provide the characteristic. But as extra customers onboard to the Web3 ecosystem, this may lead to greater adoption of Web3 usernames over time.
Another recent development is immediate messaging integration.
Chat messaging with Web3 usernames
Some messaging apps have begun to implement Web3 names as usernames, growing these names’ utility past the funds use-case. One instance is Blockscan Chat. It permits customers to ship immediate messages to any Ethereum tackle or ENS username.
Caption: Blockscan Chat interface. Source: Blockscan
When messages are despatched utilizing Blockscan chat, they produce alerts on the Etherscan block explorer. If the recipient sees the alert and logs into the app, they’re ready to learn the message. The developer of the app claims that every one of its messages are end-to-encrypted. So though anybody can see if a selected consumer has acquired a message, solely the sender and recipient can learn it.
Web3 usernames aren’t an absolute necessity for utilizing Blockscan chat, because it does enable customers to ship messages to crypto addresses as properly. But names do make it a lot simpler for customers to discover one another within the app.

Another instance is Grill.chat, a messaging app working on the Subsocial (SUB) community. When a consumer first indicators up for it, they’re assigned a random username. But they will optionally connect an Ethereum pockets to their account. If they do that, the app robotically converts their random username into their .eth username.
Being ready to discover different customers to chat with through their web3 usernames is arguably a extra helpful characteristic than having the ability to ship crypto with them.
After all, the crypto neighborhood continues to be small. If a crypto consumer wants cash from mates or household, they may be higher off proper now utilizing conventional Web2 apps like Venmo or Apple Pay, as their family and friends may not know the way to use a Web3 pockets. But if an individual needs to chat particularly about crypto and Web3 apps, having the ability to look them up by their username might end up to be an enormous benefit. This added use-case may entice extra customers to undertake Web3 names sooner or later.
Another recent development in Web3 names is cross-chain names.
Cross-chain Web3 names
When Web3 names had been first invented, ENS was the one protocol that could possibly be used to create them, and it might solely be used on Ethereum.
But the Web3 ecosystem has since grown to embody many various chains. And because the variety of chains has grown, so has the variety of naming protocols. Users can now register Polygon (MATIC) usernames from Unstoppable Domains, Solana (SOL) ones from Bonfida, and each Arbitrum One (ARB) and BNB Chain (BNB) names from Space ID.
This fragmentation throughout chains could make integration tough for wallets and block explorers and trigger confusion for customers. For instance, suppose that an individual’s Polygon username is newton.crypto. But after they go to register the identical title on BNB Chain, they discover that newton.bnb is already taken, in order that they register einstein.bnb as an alternative. When a consumer seems at this particular person’s tackle on a block explorer, both title might seem, relying on which one the developer of the block explorer has chosen to show. And no matter which one is displayed, it might trigger confusion for customers.
In this case for instance, if a consumer needs to ship crypto to newton.crypto through BNB Chain, they may simply ship it to newton.bnb as an alternative, which can end up to be the unsuitable recipient.
A number of Web3 corporations try to repair this drawback by making a single title for every identification throughout a number of chains. For instance, the Redefined app permits customers to register for a username on Arbitrum One, however use it to obtain funds on 8 different chains: Polygon, Optimism (OP), BNB Chain, Solana, Bitcoin (BTC), Fantom (FTM), Moonbeam (GLMR) and Near.
To make this characteristic potential, Redefined lets the consumer write an tackle or username for every community into the Arbitrum sensible contract by way of a “manage” tab inside the app. Once the addresses are listed within the contract, any particular person can provoke a transaction to the proper tackle utilizing a “send” operate inside the app. In order to ship funds, the sender solely wants to know the recipient’s Redefined username, not the recipient’s title or tackle on any specific chain.
Redefined usernames start with an @ and don’t have extensions. For instance, @newton and @einstein are potential redefined usernames.
Did.id, additionally referred to as “.bit,” is an identical undertaking that runs on the Nervos community. It permits customers to register for a .bit username that works throughout 39 completely different networks, together with Bitcoin, Ethereum, Polygon, Solana, Bitcoin Cash (BCH), Internet Computer (ICP), and plenty of others. Registration may be achieved instantly with a Nervos community pockets or not directly utilizing Polygon.
Did.id doesn’t characteristic a consumer interface with a “send” operate. However, it’s built-in with 9 completely different pockets apps, together with imToken, Tokenpocket, MathWallet, Huobi Wallet, Bitkeep, HyperPay, AlphaWallet, ThroughWallet, and MIBAO. So it’s out there to senders who use these wallets.
Cross-chain usernames are yet one more new improvement that may spur greater adoption of Web3 usernames over time.
When will usernames catch on?
Despite these advancements, it’s nonetheless not clear how lengthy mass adoption of Web3 usernames will take. Right now, over 90% of Web3 addresses usually are not related to any username. So there’s a large hill to climb by way of adoption. And within the meantime, customers nonetheless want to lower and paste an advanced string of characters to discover an individual’s Web3 identification.
There can also be nonetheless loads of friction left for customers, together with the persevering with excessive value of registering a reputation for customers of most pockets apps.
Even so, these advancements may pave the way in which for the mass adoption of Web3 usernames in some unspecified time in the future sooner or later.